What Belongs on Your Lid?
When it comes to beverage packaging, the lid is often underestimated. It’s functional, sure but it’s also one of the most visible and interactive pieces of your brand. Every time a customer takes a sip, the lid is front and center. So the question becomes: what should go on it?
At LidWorks, we’ve seen how design decisions, logos, slogans, and colors can transform a plain lid into a powerful branding tool. Here’s what companies should think about when choosing.
Logos: Reinforce Recognition
A logo-only approach works best when your brand already has strong recognition. It gives your packaging a clean, polished look and ensures customers can instantly identify your brand from above.
Best for: Established brands with strong visual marks.
Why it works: A logo reinforces brand presence without overwhelming the design.
Slogans & Taglines: Spark Conversation
Adding a slogan or tagline can turn your lid into a talking point. Whether it’s a playful phrase or a mission-driven statement, a lid with words invites connection.
Best for: Brands looking to stand out or reinforce values.
Why it works: Customers often read and remember short phrases, especially when sipping or sharing on social media.
Colors & Finishes: Tie It All Together
Color is often the most overlooked design element. A custom tint, finish, or accent can instantly separate your lid from a sea of plain black or white.
Best for: Brands that want strong shelf impact and shareability.
Why it works: Color catches the eye, adds personality, and strengthens brand consistency.
The Right Mix: Balance Is Key
Many successful lids combine logo + slogan + color in a way that feels intentional, not crowded. The right balance depends on your brand’s personality and how you want customers to feel with every sip.
Making the Decision
When deciding what belongs on your lid, ask:
Does this design align with our brand identity?
Will it be clear and recognizable from a customer’s perspective?
Does it enhance the story we’re trying to tell?
And most importantly…does it create a memorable moment for the person holding the drink?
Branding Made Easy
The best part? With LidWorks, you don’t have to choose based on budget. Through our Brand Your Lids for Free campaign, you can add logos, slogans, or colors at no additional cost when you switch to us as your supplier.
Because at the end of the day, your lid isn’t just a lid. It’s your final chance to make an impression.