The 2025 NACS Show revealed a clear truth — many brands still overlook one of the most powerful branding tools in their packaging: the lid. While companies focus on cups, sleeves, and logos, the lid remains a blank canvas waiting to tell your brand’s story. At LidWorks, we specialize exclusively in custom-branded lids — and what we saw at NACS proves that specialization drives real impact. From sustainability trends and innovative materials to the rise of design-driven packaging, here are the top three takeaways from NACS 2025 and what they mean for brands ready to stand out.

A poor-fitting lid doesn’t just cause spills; it causes customers to lose trust. Every leak, every splash, every lid that pops off in a car cupholder is a brand liability.

That’s why LidWorks created the Lid-Fit Guarantee. Every lid is precision-engineered to fit your cups perfectly, backed by 40 years of expertise and innovative materials.

What your company should consider when switching to branded lids.

Should you brand your lids with a logo, a slogan, a color accent, or all three? In our latest blog, we explore how each design choice shapes customer perception and helps your packaging tell a complete story.

Most brands put their energy into cups, sleeves, and straws—but the lid is the first and last thing your customer touches. In our latest blog, we break down why branded lids create stronger impressions and how the switch can be seamless.

Polypropylene (PP) and PET lids are two of the most trusted materials in beverage packaging. Both are recyclable, durable, and customizable, with PP offering lightweight heat resistance for hot drinks and PET delivering crystal-clear visibility for cold beverages. Discover which option is best for your brand.

Discover LidWorks’ new green-tinted PLA lids—compostable, customizable, and available in sip-through and straw slot options. See how sustainable lids are transforming the food & beverage packaging industry.