Top 3 Packaging Trends We Saw at NACS 2025 (and What They Mean for Your Brand)

The 2025 NACS Show revealed a clear truth — many brands still overlook one of the most powerful branding tools in their packaging: the lid. While companies focus on cups, sleeves, and logos, the lid remains a blank canvas waiting to tell your brand’s story. At LidWorks, we specialize exclusively in custom-branded lids — and what we saw at NACS proves that specialization drives real impact. From sustainability trends and innovative materials to the rise of design-driven packaging, here are the top three takeaways from NACS 2025 and what they mean for brands ready to stand out.